Many women nowadays are very conscious about their beauty. They will try anything just to enhance the natural beauty they possess. But there is a trend nowadays to go for organic products because people believe that artificial products make more harm to the body than good. Their well-being and safety is their priority. Therefore, women tend to look for products that are all natural and organic. They do the same for food, cosmetics, medicine, and health care products. They tend to go for natural and much safer products that are more expensive but offer less danger to their health.
According to an article entitled “Are Mineral Products the New Staple or Just Hype?” “Everyone seems to be jumping on the mineral makeup bandwagon. People think mineral means natural so they are drawn to it.”
This fad makes peoples’ curiosity climb high when they are trying to find out something about mineral makeup. The reason for this is that people nowadays wants to go green in all aspects. With the current interest in safe, natural, and organic products, the mineral makeup approach is very popular so this category continues to grow at an enormous phase.
Mineral makeup dates back even to early cave-dwellers. During the time of Cleopatra, her kohl-rimmed eyes are examples. So these technology dates back since the ancient times. They used ground up natural minerals as means of applying color to the skin for decorative, camouflage, and face painting purposes.
The first successfully marketed pioneer in commercial mineral makeup industry was Diane Ranger. She is a chemist who founded Bare Escentuals in 1976 and later started Colorescience Pro. This is another mineral line that she developed parallel to the former. She felt that there is need of developing such type of cosmetics because there are a need and demand for the market for natural ingredients. Something that is organic and can provide a natural look and feel without the harm of artificial chemicals that flood the cosmetic market was a very welcome development for the consumer then and until of today.
It was only in 1976 that the government ordered cosmetic firms to list the ingredients of their products and it was this time that Ranger realized that there are many harmful chemicals that exist during her time. That drove her desire for natural cosmetics and it so happened that for those years, there were an increasing number of women that were having irritations due to their sensitive skin with the use of artificial cosmetics.
At this website, you can see more information on mineral makeup brands.